Google Glasses launched last week. A lot of people commented about the implications, like not having to take out one’s phone all the time to take a photo or check the weather any more. -What the hell! People are so lazy that they are not even willing to get out their phone from a bag or even pocket? - People are getting used to the lazy life.
My uncle always put himself into the lazy group category in the family. He told my mom, lazy people in our family create more value compared to diligent people like my mom - We use brain power versus labor. As I think back to his words, I feel it’s so true.
Looking back at technology development, people’s laziness contributed to the bulk of technology improvement. People were too lazy to go outdoors, so TV was invented. People didn’t want to calculate by hand (much less in their heads), so the computer was used. People hated going to the library to look up actual books and newspapers for research, so the internet has filled that gap to make research easy across the world. Moving to more “first world” problems, people hated having to carry a camera, MP3 player, phone, etc., so Apple introduced the iPhone. Every new app launching is a step to be lazier.
Google Glasses is the product to take laziness to another level, which convinces me that it is the trend of technology evolution, and to improve our lives.
So people, let’s become lazier and lazier.
My cousin Brian Qiu was born on a Leap Day. While most people expect to celebrate their birthday annually, Brian only has a real birthday once every four years. Although he always celebrates it on Feb 28, or March 1, still, I have an inkling that he sometimes feels sad about not being able to have a true birthday every year. Maybe he should celebrate it as a birthday week or even birthday month, just like me
. However, it makes him really unique that everyone in the extended family remembers his birthday, and maybe it is the fate to be special, plus he was born in the dragon year that his life and work have the destiny to be very successful. He has a sweet and smart wife, two cute sons, and himself is a General Manager, and the most important, he is a serious runner. Happy birthday to you, Brian, my special cousin.
There are many ads talking about leap day events on the facebook and other websites, such as Nike
, talking about the one more extra day for running extra miles. Virgin American has an ads have special rate if you book your trip on the leap day. Don’t know when marketers started aiming for the once every 4 years event. I have reached my conclusion: every occasion could be a marketing opportunity. Marketers are looking for every moment and every channel marketable to promote their products or services - really hard working and interesting thinking. Nike doesn’t directly promote their products on the leap day, but be spiritually encouraging people running more. Nike doesn’t need to strengthen its brand awareness on the current stage anymore, but emotionally establishes a brand attitude to influence people. But what is the benefit for them to do so without promoting their brand? - winning customers’ loyalty, and running more or asking more people to run will lead to consume more products, Oh yeah, they know runners need to change shoes every 6-9 month, and people also care about the fashion when they are running surrounded by others. In this marketing evolution
period, marketers have to be creative to drag consumer’s attention and not to annoy them by contaminating another day on the calendar to be commercialized.
Wish everyone enjoy the Leap Day once every 4 years.
Lady Gaga has a new song, has concerts, has remix video ....... every time her movement drag people's attention. But a lot of people couldn't figure out what the heck she is wearing?
She is a successful personal brand. She positions herself revolutionarily different to any other singers. She boldly tried new things to break people's conventional thoughts. Any event her dress and her makeup are thought out of box. She cares about fans, just like company care about customers. She can remember and call many fans' names. On social media, she interacts with fans actively. She has 45 million fans on her facebook. She also frankly show herself and the her true feeling to the fans, either from the songs, or from the photo album she did.
She is quite unique, that is why she can beat Oprah become top of the 100 celebrities list. It also shows us the time has changed, it is the era of Lady Gaga.