- A visual game
Social media’s element is networking. Social media should be all linked together and speak the same language for a brand. Therefore, the corporate Pinterest account could be and should be linked to company’s Twitter and Facebook accounts. Companies can also provide links to their websites or blogs at the title and description of the pins. If all those channels are linked, companies will ultimately increase the traffic either directly or referred by other channels consistently and virally.
Companies also need to discover related content or useful for your business, and re-pin, like and follow the them. It is also a great idea to create a board invite multi-followers or customers to participate the editing and posting with your business. Companies can increase engagement and interaction with the fans and customers that way.
3. Clear categories and searchable titles
Creating clear categorized boards and giving them searchable titles is essential, because Pinterest search feature is really functional, unlike Twitter. People can search “boards”, “people” and “pins” by the keywords. If you have searchable titles, people will discover your content easily. Add relative content to the relevant board. Don’t put pins into wrong categories; otherwise people will never find the right content and be turned off to your brand.
Pinterst is a great new channel for business, but a lot of brand companies like Nike, LVMH, Banana Republic haven’t use the full features yet. But I think it will be a potential huge social media channel for certain companies. Although Pinterest daily has 1.36 mm users, your company needs to find out who are the customers you should target. Data shows the food, craft, beauty and fashion are the most popular themes on the Pinterest that people will interact with frequently – not surprisingly given that 68.2% of Pinterest users are women. We need to go case by case, industry by industry, to continue testing and experimenting to gain the best practices for different industries on Pinterest.