Seemingly overnight (literally a few years in) Pinterest is now the second largest social media network in the world.  With Pinterest ‘pins’ and buttons popping up all over the place, a lot of people have asked me what are the best practices they can follow to maximize their influence on Pinterest....  For me, there are 3 fundamental ways companies can attract more clients.  
  1. A visual game
Pinterest is a place that uses visual content to attract people’s attention. The quality of the photos or video could show the difference between professional companies and a personal post.  Nice photos or video are easily repinned, liked, and followed. Just take a look at what Mark Zuckerberg (Facebook’s CEO) pins for a good example of catchy, quality pics.
  2.   It’s not a walled-garden, so let’s go viral 

Social media’s element is networking.  Social media should be all linked together and speak the same language for a brand.  Therefore, the corporate Pinterest account could be and should be linked to company’s Twitter and Facebook accounts. Companies can also provide links to their websites or blogs at the title and description of the pins.  If all those channels are linked, companies will ultimately increase the traffic either directly or referred by other channels consistently and virally.

Companies also need to discover related content or useful for your business, and re-pin, like and follow the them.  It is also a great idea to create a board invite multi-followers or customers to participate the editing and posting with your business. Companies can increase engagement and interaction with the fans and customers that way.  

  3.  Clear categories and searchable titles 

Creating clear categorized boards and giving them searchable titles is essential, because Pinterest search feature is really functional, unlike Twitter.  People can search “boards”, “people” and “pins” by the keywords.   If you have searchable titles, people will discover your content easily.  Add relative content to the relevant board. Don’t put pins into wrong categories; otherwise people will never find the right content and be turned off to your brand. 

Pinterst is a great new channel for business, but a lot of brand companies like Nike, LVMH, Banana Republic haven’t use the full features yet. But I think it will be a potential huge social media channel for certain companies. Although Pinterest daily has 1.36 mm users, your company needs to find out who are the customers you should target.  Data shows the food, craft, beauty and fashion are the most popular themes on the Pinterest that people will interact with frequently – not surprisingly given that 68.2% of Pinterest users are women.  We need to go case by case, industry by industry, to continue testing and experimenting to gain the best practices for different industries on Pinterest.  
* This is also a guest post to International Business Lesson
 
I have been job hunting for a while.  I have to admit that it is stressful process as well as the learning period for me as a foreigner.  I learned a lot of technique, strategy and skills from my job hunting.  I think it will not only help me to find a job, but also benefit for my entire career.
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1. Networking

You always need to know more and more people to get connections.  I saw so many other people who have a job still networking with others.  Not only for future career, but also for current business connection.  We can also get some new tips and new trend of the current market by exchanging ideas, so that they can have more personal competitive advantage. Try to help other people first and contribute your idea, if they know you better, they will make friends with you and help you.

2.  Strategy

I used to apply for 10-15 jobs on internet or on linkedIn a day, seldom have replies.  I am frustrated about the results.  I am an MBA graduate who has multi-cultural and trilingual background, there even weren’t a recruiter to contact me in two weeks when I moved to New York.  I realized that I shouldn’t just work harder, I should work smarter.  I should totally use Inmail to connect to people in the recruiting companies or even in the same department and write them a short message to target to the position.  It works now, many hiring managers replied to my Inmail.  Thus, a strategy never works for me any more, I will analyze it whether it fits the situation and adjust it to the right strategy to meet the market’s need.

3. Business Intelligence

Applying every job and having an interview, I need to research thoroughly about the company, its services, competitive advantage, business model, cultural, social media, and financial information.  I even stalk company and employee in the social media to get some BI.  If I get a job, I think the research skills will help me to deep understand the market customer, and competitors to predict the trend and come up with the accurate strategy.

4. Learning New Skills

I learned Pinterest in two days by myself at the end of February, because there were so many buzzes about Pinterest, and I had no idea what it is.  Now I am become a master of Pinterest. I learned a lot of new skills, such as building a website, a blog, Google analytics, etc. Because the market changed so fast, you need to have new skills to compete with others.  I also have signed up a lot of educational meetup, Skillshare classes, webinars to learn new skills. 

It is a great learning process for me in the US job market.  I always keep positive and confidence for my qualification that I could find a good job here.