On Christmas Eve, I got the chance to go to Nobu, Known as “Iron Chef” Masaharu Morimoto who used to be its executive chef. Morimoto is a famous Japanese fusion chef. Based on traditional Japanese ingredients, he develops New York-style Japanese food, and Nobu continues to carry his fusion style. That is why I - a Japanese food fan- have no idea about parts of the menu, and ask a lot of questions to the waiter. Another word, majority people there, if they go to Nobu for the first time, they have no idea what they will get and present. They just go there to experience the best “Japanese food” in Los Angeles. The top reputation also comes with the high price. We ordered 3 glasses of champion, 4-5 small dishes, and 2 desserts, but were suggested by the smiling waiter to order more sushi dishes. However, we normally eat less to reach the happy degree, but it costs us almost $300. I will think on average, people will spend $200 per person here, and eat the food which they have no idea. Why? Just like me, many people want to experience the brand, luxury lifestyle, and upscale food.
I feel the night was amazing, the best Christmas Eve ever, because of 360 degree of the astonishing experience, and I feel so happy and worthy of it. Maybe Nobu should be opened in Shanghai, I bet it will successful. There are tons of people who would want to experience this world class luxury and upscale brand.