I am a 10-day old user of Pinterest, I have already become addicted to it, and spend almost two hours a day on it. Here are major reasons.
1. Interest-Based Social Network
Interests based networking is huge and unlimited. It can bring two people without any conversation or any geographic boundary to follow each other and go viral of individual people’s social media networks. I commented on a Herb Scissors:. there are over 100 people’s comments after that for two days, and I got hundreds of e-mail notices of who is commenting about this product. No wonder Pinterest’s growth is unbelievably rapid.
2. Discovery Over Search
There is a moment, you don’t have any inspirations, Google won’t tell you what you should look for. Go to Pinterest, follow some interesting people and their boards, you will discover a lot of fresh things you couldn’t even think of.
3. Potential Platform for E-commerce
Pinterest lets you easily put a dollar sign and price lable on your product. People differentiate them easily with other pictures. In the eCommerce era, it is such a great idea to put a product on Pinterest and let it snow ball, circulating it to more and more people. I also use it for fund raising for the NGO I am working on – Global Press Institute.
4. Interaction with Friends
This could be really huge market for Pinterest. It increases the engagement within your networks, establish a community to interact with the people who are in your pinterest networks. It also could be another channel to be developed to handle CRM. Also it provides a platform to share content, you don’t have to send a huge size of picture via e-mail to your friends and coworkers, just post it on Pinterest.
The only complaints are one limited invitation, sometime you tweeted about your product, but some people might not have a Pinterest account, therefore, they can not see it. The other is some of the website doesn’t show pictures, I think it should be a way to do some coding to interpret the language of the pictures. Otherwise I love it. No wonder the pinterest is so hot now, every social media or high-tech site is talking about this hot potato.